EXAMPLE IN ACTION

Client: British American Tobacco Bangladesh Limited.

Problem: The manual process of collecting & disseminating market data is time consuming and costly. The concern personnel get the market data 3 to 5 days later. Therefore, the sales target (region wise/ area wise/ distributor wise) and further maneuver cannot be followed up at the right time at the right place.

Solution: Market data collection & compiling on day-to-day operation through SMS from distributor end. The authorized person can become conversant about the daily sales or closing stock status (region wise/ area wise/ distributor wise) instantly by push pull service.

Evaluation:

The first project of SMS we have deployed in British American Tobacco Bangladesh Ltd. within 45 days.
From February 2004 it is up and running smoothly.
The market data (SKU wise/region wise/area wise/distributor wise) are available in excel sheet on next day for decision-making.
It is very ea sy for the management to become aware about updated market demand and stock status on day-to-day peration.
The strong and weak point of sales details help management to take further action and disseminate the necessary instructions to the field force within couple of minutes.
Quick review of the short-term promotion activities.
Lower cost as well as faster communication.

Client: Lever Brothers Bangladesh Limited

Problem: The manual process of collecting & disseminating market data is time consuming and costly. The concern personnel get the market data 3 to 5 days later. Therefore, the sales target (region wise/ area wise/ distributor wise) and further maneuver cannot be followed up at the right time at the right place.

Solution: Real time message disseminating, data collection &auto bounce of compiled data to the regional corresponding corporate hierarchy level on day-to-day operation. The authorized persons instantly become conversant about the daily SKU wise point of sales, no of memos and LPC status.

Evaluation:

SMS PLUS helping them to bridge the information gap:
          - between the remote places & corporate office.
          - increase overall effectiveness of business operations

When the distributors send data, simultaneously it is being forwarded to the concern personnel for taking necessary immediate action.
It is very easy for them to become aware about updated market demand and stock status on day-to-day operation.
The strong and weak point of sales details help management to take further action and disseminate the necessary instructions to the field force within couple of minutes.
Quick review of the short-term promotion activities.
Lower cost as well as faster communication.